Featured Form | The Realtor Magazine

How to Complete Your Featured Article Interview

Follow these simple steps to create a professional, beautifully published article about you and your real estate business. Step 1: Choose One Question Option Per Section Each of the eight interview questions has six variations. Just pick one option per question—the one that feels most natural to you. There are no “right” answers here. Choose whichever version fits your voice, your personality, or the angle you want to take. Step 2: Answer Each Question in a Friendly, Conversational Tone Write your responses as if we were sitting together in a face-to-face interview. A few tips: Be warm and conversational Share personal stories, details, or small anecdotes Don’t worry about writing perfectly—just write naturally Talk about experiences buyers and sellers would want to know Let your personality shine through Your authentic voice is what makes your article great. Step 3: Upload Your Photos After answering the questions: ✔ Upload a Cover Image (16:9 format) This will appear at the top of your article and on social previews. ✔ Upload Up to 30 Images for Your Photo Gallery These can include: Property photos Listing highlights Team photos Community images Branding photos or headshots Lifestyle shots Client appreciation moments Your gallery helps readers connect with you visually and showcases your work. Step 4: Submit Your Payment When your interview and images are ready, simply proceed to checkout. Once payment is complete, your article will automatically publish. Step 5: You’ll Be Redirected to Your Live, Published Article As soon as your payment processes, you’ll be sent directly to your published article page—no waiting, no approvals, no delays. Step 6: Share Your Article With Your Network This is where the magic happens. Once your article is live, you can immediately start sharing it everywhere: Facebook Instagram LinkedIn Email newsletters Your website Group chats Client follow-ups Lead nurturing campaigns Your article is a powerful marketing asset—use it to build trust, showcase your expertise, and grow your brand.

QUESTION 1 — Welcome, Introduction & Service Area

Thank you so much for taking the time to sit with us today! Before we jump in, could you share a little about yourself and the areas you serve?

We’re excited to chat with you! To kick things off, can you tell our readers who you are and which communities you work in?

Thanks so much for being here today. Let’s start simple—can you share a quick intro and tell us what part of town you specialize in?

Welcome! We’re glad to have you. For those meeting you for the first time, give us a little background and tell us where you help buyers and sellers.

We appreciate you joining us! Before we dive deeper, could you tell us a bit about your business and the neighborhoods you cover?

Thanks for making time to chat. Let’s begin with an introduction—who are you, and what areas do you proudly represent as a realtor?

Response 1

QUESTION 2 — How You Got Started & Why Real Estate Matters to You

Let’s rewind a bit—how did you get started in real estate, and what made you fall in love with this career?

Every great realtor has a story. What inspired you to step into real estate, and why does this work matter to you personally?

Tell us how your real estate journey began. Was there a moment or experience that pushed you toward this path?

We’d love to know what drew you into real estate. What made you decide, ‘This is the career for me’?

What’s the backstory behind you becoming a realtor? And what part of the job still inspires you today?

Everyone has a reason behind the work they choose. What’s the ‘why’ behind your real estate career?

Response 2

QUESTION 3 — Local Market Expertise

Let’s talk about your market. What makes your local area such a great place to live, work, or invest in?

Every community has its charm. What do you love most about your local market, and what makes it unique?

For someone considering your area, what should they know about the lifestyle, vibe, or opportunities there?

What makes your corner of the world special? Share what buyers and sellers love most about your market.

Give us an insider look—why is your local area such a great place to call home?

From culture to community, there’s always something special about a market. What makes yours stand out?

Response 3

QUESTION 4 — Why You? What Sets You Apart

Real estate is personal—what do you feel sets you apart from other agents in your area?

Every agent brings something different to the table. What’s your unique approach or advantage?

What makes you the go-to resource for your clients? What strengths or qualities stand out?

In a competitive industry, what do you feel makes you truly different from the rest?

How would your clients describe what makes you special as a realtor?

What do you believe is your biggest differentiator when it comes to serving buyers and sellers?

Response 4

QUESTION 5 — Services, Niche & Unique Value

Let’s talk about your services—what do you specialize in, and what makes your approach unique?

Do you focus on a particular niche or type of client? Tell us about what makes your services stand out.

From first-time buyers to luxury listings, everyone has a focus. What’s yours, and why?

Could you walk us through the services you offer and the unique value clients get when they work with you?

What’s your specialty as a realtor, and how does it help your clients get better outcomes?

Tell us about your niche or core expertise—what aspect of real estate do you love helping people with?

Response 5

QUESTION 6 — Dive Deeper (Unpack a Key Topic)

I’d love to unpack this a bit more—can you share a deeper look into how you support your clients throughout the process?

Let’s go a little deeper. What’s something you do behind the scenes that clients may not realize but really makes a difference?

Can you expand on that? Give us a closer look at how your process or philosophy works in real life.

For readers who want to better understand your approach, could you walk us through a recent example or experience?

Let’s explore this further—what’s something important about your work that people don’t always see at first glance?

Can you take us behind the curtain a bit? Share how you bring your strategies to life for your clients.

Response 6

QUESTION 7 — Share Your Expertise (Pro Tips, Myths, Future Outlook)

You’ve seen a lot in this industry. What are some pro tips or common myths you wish more people understood?

From your perspective, what’s one piece of advice every buyer or seller should know before entering the market?

What trends are you seeing in your market, and how should clients prepare for the future?

If you could give readers one expert insight they should remember, what would it be?

What’s something clients often misunderstand about real estate that you’d love to clear up?

Based on your experience, what advice or outlook would you share to help people make smarter decisions?

Response 7

QUESTION 8 — Closing: Insider Tips & Contact Info

Thank you again for sharing your story with us. Before we wrap up, could you leave our readers with a few insider tips—and share the best ways to connect with you?

This has been wonderful. As we close, what final advice would you offer, and how can people learn more about working with you?

We appreciate your time today! Before we go, what strategies or insights would you like to leave readers with, and where can they follow or contact you?

Thanks again for joining us. Any last tips for buyers and sellers—and how can people reach you if they want to work with you?

It’s been a pleasure speaking with you. Could you wrap up by sharing a few final insights and letting readers know where to find you?

Before you run off, could you give us your go-to advice for readers—and let everyone know the best way to connect with you.

Response 8