Spotlight Form | The Realtor Magazine

Spotlight Article

How to Complete Your Spotlight Article Interview

Follow these simple steps to create a professional, beautifully published article about you and your real estate business. Step 1: Choose One Question Option Per Section Each of the eight interview questions has six variations. Just pick one option per question—the one that feels most natural to you. There are no “right” answers here. Choose whichever version fits your voice, your personality, or the angle you want to take. Step 2: Answer Each Question in a Friendly, Conversational Tone Write your responses as if we were sitting together in a face-to-face interview. A few tips: Be warm and conversational Share personal stories, details, or small anecdotes Don’t worry about writing perfectly—just write naturally Talk about experiences buyers and sellers would want to know Let your personality shine through Your authentic voice is what makes your article great. Step 3: Upload Your Photos After answering the questions: ✔ Upload a Cover Image (16:9 format) This will appear at the top of your article and on social previews. ✔ Upload Up to 30 Images for Your Photo Gallery These can include: Property photos Listing highlights Team photos Community images Branding photos or headshots Lifestyle shots Client appreciation moments Your gallery helps readers connect with you visually and showcases your work. Step 4: Submit Your Payment When your interview and images are ready, simply proceed to checkout. Once payment is complete, your article will automatically publish. Step 5: You’ll Be Redirected to Your Live, Published Article As soon as your payment processes, you’ll be sent directly to your published article page—no waiting, no approvals, no delays. Step 6: Share Your Article With Your Network This is where the magic happens. Once your article is live, you can immediately start sharing it everywhere: Facebook Instagram LinkedIn Email newsletters Your website Group chats Client follow-ups Lead nurturing campaigns Your article is a powerful marketing asset—use it to build trust, showcase your expertise, and grow your brand.

QUESTION 1 — Welcome, Introduction, Service Area & Teaser of Topic/Announcement

Thank you so much for taking the time to sit with us today! Before we dive in, could you share a little about yourself, the areas you serve, and give us a quick teaser of what you’ll be sharing with our readers?

We’re excited to have you here! To kick things off, tell our readers who you are, what communities you work in, and what special topic or announcement you brought with you today.

Thanks so much for joining us. Let’s start with a quick intro—who you are, where you work—and maybe a hint about the news or topic you’re excited to talk about.

Welcome! For those meeting you for the first time, could you share a bit about your background, the market you serve, and the announcement or topic you wanted to highlight today?

We appreciate you taking the time! Before we get into the fun stuff, give us a little overview of you, your service area, and what you’ll be sharing with our readers.

Thanks for being here today. Start us off with an introduction—who you are, where you help clients—and tease the topic or exciting update you’re here to talk about.

Response 1

QUESTION 2 — Before We Dive In: How You Got Started & Why This Business Matters to You

Before we get into your announcement, can you share how you got started in real estate and why this work is so meaningful to you?

Let’s rewind a bit—tell us how your real estate journey began and what keeps you passionate about this industry.

We’d love to hear your origin story. How did you get into real estate, and why does this career matter so much to you personally?

Before we unpack your topic, walk us through your path into real estate. What inspired you to choose this profession?

Let’s start with some background—how did you become a realtor, and what part of this business still fuels you today?

Everyone has a story behind their career. What’s yours? And why does being a realtor mean so much to you?

Response 2

QUESTION 3 — Dive Into the Topic or Announcement

Alright, let’s dive into it—tell us more about the topic or announcement you brought today and why it’s important to you.

Now that we’ve set the stage, share the details! What’s the big news or discussion you want our readers to know about?

Let’s talk about your announcement. What is it, and why should buyers, sellers, or the community be excited about it?

Take us right into your topic—what’s happening, and why does it matter both to you and the people you serve?

We’ve been looking forward to this—what’s the topic or insight you wanted to spotlight today, and what inspired it?

Let’s jump in. Tell us about your announcement or focus topic and why you felt now was the right time to share it.

Response 3

QUESTION 4 — Dive Deeper: Unpack the Topic Further

I’d love to explore that more—can you take us deeper into the ‘why’ behind this announcement or topic?

Let’s unpack this a bit further. What should people understand about the impact or importance of what you shared?

Can you give us a deeper look at the story behind this? What’s happening behind the scenes that readers should know?

For someone hearing this for the first time, what additional context or detail would help them really understand the significance?

Let’s go a little deeper—what challenges, insights, or experiences led you to this moment or decision?

Tell us more about the layers behind this topic. What else should our audience know to fully appreciate what you’re sharing?

Response 4

QUESTION 5 — Share Your Expertise (Pro Tips, Myths, Future Outlook)

You’ve clearly put a lot of thought into this. What pro tips or expert insights would you share with readers around this topic?

What are some common myths or misunderstandings people have about this topic—and what’s the truth?

Based on your experience, what should buyers or sellers keep in mind as this trend or topic continues to evolve?

If you could give readers one piece of advice about this topic, what would it be?

What future outlook or predictions would you offer around the issue or announcement you highlighted today?

From your professional perspective, what should people know to navigate this topic more confidently or successfully?

Response 5

QUESTION 6 — Closing: Insider Tips + How Readers Can Learn More

Thank you so much for sharing your story and insights. Before we wrap up, could you leave our readers with a few insider tips—and share the best ways to connect with you?

This has been a great conversation. As we close, what final advice would you offer, and how can people learn more about working with you?

We appreciate your time today! Before we go, what last tips would you like to leave with our audience, and where can they follow or contact you?

Thank you again for joining us. Any final strategies or takeaways for readers—and how can they get in touch with you?

It’s been wonderful having you. Before we say goodbye, share your go-to insider advice—and the best ways for our readers to connect.

Before we wrap up, could you leave readers with some final thoughts—and let everyone know how they can reach you or learn more about your work?

Response 6